Jacobite Heroine is an independent e-commerce company based in the beautiful countryside of Moray, in the north east of Scotland. All our products are designed and manufactured in Scotland using eco-friendly and up-cycled fabrics.
Now more than ever, it’s important for people to know where their products have come from and whether they have been ethically made. We want to promote the slow fashion movement, which gives due consideration to people, animals and the environment in relation to manufacturing.
Founder and managing director Laura Hart was born and raised on the Isle of Lewis, a childhood that was surrounded by beautiful beaches and rugged coastlines which instilled an appreciation for nature and the environment. We believe we all have our part to do in order to preserve our beautiful planet, the business, therefore, has this goal as part of its mission.
After completing qualifications in Costume and Fashion Technology, the majority of Laura's work experience revolved around the fashion, textile and production sectors. Her love of history and nostalgia will often be reflected in her designs.
The story of Flora MacDonald and how she helped Bonnie Prince Charlie escape after his defeat at Culloden is an inspiring and timeless story. When reading about the story, Laura noticed one phrase describing her kept standing out; Jacobite Heroine.
The company draws inspiration from Scotland so it seemed fitting to use a name that embodied her spirit and as a result the brand represents courage and determination Each product is named after an area in Scotland, those that may not be as well known as the major tourist spots, but are just as interesting.